Challenging the Medicalization of Sex by the New View Campaign
The rapid incursion of pharmaceutical industry influence into sex research and professional education in the 1990s provoked our “New View” campaign in 2000. Our goal is to expose the deceptions and consequences of industry involvement in sex research, professional sex education, and sexual treatments, and to generate conceptual and practical alternatives to the prevailing medical model of sexuality. (A New View’s Manifesto.) Visit A New View’s website.